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Foundry
Foundry: Build • Create • Innovate

Modern tools, forged for real work.

Custom websites and business solutions. AI chatbots and agents that act on your behalf and automate complex tasks. The numbers that run your business. Built and maintained as one system, one login.

Santa Rosa · North Bay, CA

One system

One system, not ten subscriptions.

Most small businesses end up with a website builder, a chat widget, a scheduling app, an email tool, a spreadsheet for inventory, and a reporting tool nobody opens. Every one is another login, another bill, and another thing that breaks on its own.

Foundry replaces the pile with one system built around how your business actually runs. The pieces share the same data and get maintained together, so you have one place to call when something needs to change.

The usual pile

9 logins / 9 bills

  • Site builder$ / MO
  • Chat widget$ / MO
  • Scheduling$ / MO
  • Email tool$ / MO
  • Analytics$ / MO
  • Spreadsheets$ / MO
  • Invoicing$ / MO
  • Inventory app$ / MO
  • Zap chains$ / MO

Foundry

One system

  • Sites & Business SolutionsYour site, plus the tools behind it
  • Custom AI ChatbotAnswers in your voice
  • Custom AI Agents & AutomationYour repetitive work, handled
  • Metrics & ReportingKnow your numbers
  • Business EfficiencyLess busywork, smoother days
  • One login
  • One bill
  • One support line

How it works day to day

Drop it in. We handle the rest.

Your job is the work you're good at. Put new products, photos, or services in a folder and the system takes it from there.

  1. Step 01

    Drop it in

    Fill out a quick intake, a survey, interview, or voice recording works, and drop your products, photos, or files in a folder. That's all we need to get started.

  2. Step 02

    We publish it

    Foundry lists it on your site with titles, descriptions and pricing drafted for you.

  3. Step 03

    We promote & sell it

    It gets posted, traffic and sales get tracked, and orders are handled from checkout to handoff.

  4. Step 04

    You check in and customize it

    Ask your Website Agent for changes, ideas or marketing angles and it acts on your behalf. Or edit anything yourself, with AI to help.

You set the dial.

We hand you all the automation. How deep you go with it is up to you.

  • Hands-off

    Everything runs on its own. You watch the numbers.

  • Check-in

    Drafts wait for a quick approval before they go live.

  • Hands-on

    Edit anything yourself from the dashboard, any time.

What we build

Start here. Or bring us anything.

These are the five things we build most often, and they all plug into the same system. But they're a starting point, not a menu. If something is holding your business back, challenge us to solve it with AI and modern tools.

Sites & Business Solutions

Your site, plus the tools behind it

Websites, online shops and the custom tools behind them: booking, ordering, client portals, whatever the business needs. Built on proven foundations, hosted and maintained for you.

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Custom AI Chatbot

Answers in your voice

An AI chatbot built on your own knowledge base: your expertise, your answers, your voice. It answers customers the way you would, even when you're on a job site.

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Custom AI Agents & Automation

Your repetitive work, handled

Custom AI agents that take on the copy-paste, follow-up, and data-entry work that eats your evenings. Built for businesses without a developer on staff.

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Metrics & Reporting

Know your numbers

Dashboards plus daily, weekly and monthly operating reviews, with trend and insight analysis so you know what's working and what isn't.

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Business Efficiency

Less busywork, smoother days

We take a look at how your business runs, find what's slowing you down, and build the fix: automation and tools made for the way you already work.

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Got a different problem?

Bring it. If it's slowing your business down, we'll work out how AI and modern tools can fix it, and then build it.

Challenge us

How the work runs

Managed like a construction project.

Big field jobs finish safely and on time because of planning, clear handoffs, and a crew that doesn't disappear when the work is done. Your project gets the same treatment: a written scope, a schedule, real testing before launch, and ongoing care after.

  1. 01

    Intake

    We talk through the problem, the budget, and what done looks like.

  2. 02

    Blueprint

    Written scope, schedule and price. You sign off before work starts.

  3. 03

    Build

    Work happens in milestones with regular check-ins, not a black box.

  4. 04

    Test

    We try everything on real devices with your real content, so launch day has no surprises.

  5. 05

    Launch

    Go live with a handoff walkthrough so you know how everything works.

  6. 06Always on

    Maintain

    We keep watching and improving things for you, long after launch.

Always improvingWe don't hand it off and walk away. Our own AI agents keep an eye on your site and systems around the clock, catching problems early and spotting ways to make things better.

From the shop

Work in the field.

Real projects for real businesses. Results get posted once there are numbers worth showing.

See the portfolio
Estrella Photography home page: gallery tiles for Black and White, City, Landscape and BilliardsLive pilot

Estrella Photography

Photo portfolio & print shop

A portfolio and print shop for a working photographer, with a publishing pipeline that turns newly edited photos into listings for review, so the owner spends time shooting instead of updating a website.

  • Sites & Business Solutions
  • Custom AI Agents & Automation
  • Metrics & Reporting
Visit site(opens in a new tab)

Let's build something that works as hard as you.

Tell us what's eating your time and money. We'll come back with a plan, a price, a roadmap, and a timeline, in plain English, customized to your project.

Santa Rosa · North Bay, CA